BETHLEHEM, PA – MARCH 12: Jimmy Case, an employee at Just Born picks out badly formed Marshamallow Peeps from the production line March 12, 2004 in Bethlehem, Pennsylvania. Just Born, the manufacturer of Marshmallow Peeps now produces more than 1.2 billion individual Peeps per year. This year it’s expected that more than 700 million Marshmallow Peeps and Bunnies will be consumed by men, women, and children throughout the United States. Strange things people like to do with Marshmallow Peeps: eat them stale, microwave them, freeze them, roast them and use them as a pizza topping. Marshmallow Peeps and Bunnies come in five colors. (Photo by William Thomas Cain/Getty Images)